Yahoo! Sued Over Personal Advertisements

Lovecity.com, "The World's Premier Internet Love Site", has sued Yahoo! over their use of Google Adwords for their dating service, Yahoo! Personals. Lovecity claims that typing in any combination of their trademarked name "lovecity" or www.lovecity.com" will bring up an adword for Yahoo! Personals. Of course, this is nothing new, as it happens all the time in advertising. And is this a case of deliberately buying the keyword of this website, or of the fact that Google's search results brings up ads for the "dating" category.

We may not know, since when I tried searching google for Lovecity.com, all I get is escort and porno ads... Not very savory, but better than having your competition advertised...!

(Oh, and we also get that one featured ad for True.com)